The Wegmans Way
Price is a key merchandising element for the prepared foods power.
|
Gourmet On The Go
Specialty cheese sales are rising, yet astute merchandising is needed to maintain momentum.
|
 |
A Fine Price
The sluggish economy is keeping price the preeminent food purchasing criteria for many consumers.
A study by New York-based The Nielsen Co., for instance, found that 78 percent of shoppers look at unit prices to compare products on most or some trips to the supermarket.
The September Nielsen online Homescan survey of 58,000 U.S. households also revealed that 72 percent of respondents access store circulars on most or some trips, and 67 percent use coupons on most or some shopping excursions.
As our cover story on Wegmans Food Markets Inc. illustrates, more retailers are maneuvering to attract those budget-conscious customers. Wegmans is heavily merchandising meat value packs and prepared food meal deals.
Such deals are important as they enable supermarkets to better compete with other grocery outlets and quick service restaurants for consumers seeking convenient and economical meals, notes Sherry Frey, vice president of The Perishables Group, a Chicago-based marketing and consulting firm that focuses on the fresh sectors.
|
|
|
|
Digital Edition Archives
Thanasi Foods LLC Markets Bourbon Glaze Steak Strips
Thanasi Foods LLC, Boulder, Colo., is marketing Jim Beam-branded Bourbon Glaze Steak Strips.
The strips of beef jerky are smoked and dried after being soaked in Jim Beam Kentucky Straight Bourbon. The process leaves virtually no alcohol in the final product while maintaining the bourbon flavor, the company notes.
Positioned as a premium product, the strips are free of trans fat and available in 3.15-ounce resealable bags.
|
Murray’s Chicken Rolls Out Turkey And Chicken Mini Burgers
Murray’s Chicken, South Fallsburg, N.Y., is rolling out antibiotic-free and hormone-free mini burgers that are made with turkey and chicken.
The 15-ounce “slider” packages contain six mini burgers that feature a blend of sea salt, black pepper, garlic powder, onion powder and cayenne pepper.
|
|
Subscribe For Free
Interested in FREE MAGAZINES? Start your subscription to any BNP publication by clicking here.
Connect with Meat & Deli Retailer NOW:
|
|
