Ensuring shoppers can prepare meat dishes in appetizing manners is becoming an important goal of protein merchandisers.
The more versed consumers are in proper cooking methods, the greater the sales opportunities.
A key challenge is getting wide segments of shoppers—particularly younger consumers who lack basic cooking skills—comfortable in the kitchen.
Among retailers’ tactics are having meat department associates prepped to answer customers’ questions and make meal recommendations, and affixing on-pack cooking labels to proteins.
While neither method is being used by all operators, some analysts say they are two of the most effective ways of educating shoppers.
