The National Cattlemen’s Beef Association (NCBA) is relaunching its newly upgraded www.BeefRetail.org retail marketing Website.

Funded by the Beef Checkoff, the site—which was originally created in 2004—was revamped to make it easier for retailers to locate specific merchandising elements.

Among the items is a Home Page with tabbed sections for simpler access to recipes, photography, sales data and articles on seasonal merchandising.

Also on the site is a redesigned Resources section containing beef cut charts, customer handouts and point-of-sale materials.

In addition, a new Spotlights section features articles on retailers who have increased beef demand by tying into Beef Checkoff-funded promotions and programs.

The NCBA contracts to manage retail programs for the Beef Checkoff.