Best’s Kosher®, Downers Grove, Ill., a division of Sara Lee Corp., is revamping its packaging. The new design will incorporate bold colors and graphics and a product shot.

It is intended to increase shelf visibility and infuse a sense of modernity to the brand, the company states.

The design will be used with Best’s Kosher hot dogs, Polish sausage, deli items and sliced lunch meats. In initial testing, 85 percent of Best’s Kosher customers indicated that the new look communicates a premium product, the company notes.